Daniel Kelley

• LinkedIn

Biography

Daniel Kelley, once known as a black hat hacker involved in cyberattacks against companies such as TalkTalk, underwent a significant transformation during his four-year incarceration. His time in high-security HMP Belmarsh prison, where he was housed alongside terrorists and IRA members, prompted a profound change. His achievements include contributing to over 100 bug bounty programs with major companies, developing a non-profit cyber threat intelligence platform, and founding a private cybersecurity community with more than 100 members. Kelley's insights have been featured in publications such as Darknet Diaries, Vice, SecurityWeek, Computer Weekly, The Wall Street Journal, Cybercrime Magazine, and Euro News.

Key LinkedIn Statistics

○ 92,488 followers (100+ per day)
○ 2,008,884 impressions (last 90 days)
○ 21,451 engagements (last 90 days)

LinkedIn Demographics

Not all platforms offer fine-grain demographics, but LinkedIn offers these details:○ Top job title - Cyber Security Analyst
○ Top role seniority - Entry level position
○ Top location - London Area, United Kingdom
○ Company size - 10,001+ employees

Keepnet Labs Case Study

In collaboration with a well-known vendor in the cybersecurity social engineering niche, I wrote an article that introduced the concept of vishing (voice phishing). To promote the article, I shared it on my LinkedIn account as a sponsored post. The post utilised a storytelling framework, which included a compelling hook to pique the reader's curiosity. As a result, the sponsored post performed exceptionally well, garnering 49,898 impressions, 411 reactions, 55 comments, and 60 reposts.

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SlashNext Case Study

I collaborated with a startup specialising in email security to conduct research on emerging cybercrime trends. My investigation revealed a mix of new and previously known fraudulent schemes targeting Airbnb. I compiled my findings into an article, which gained exposure after the startup's PR team pitched it to well-known cybersecurity publications, including Dark Reading and Hackread. I created a sponsored social media post that utilised a clear and easily readable listicle format. The post performed well, generating 251 engagements, 16 comments, 15 reposts, and 54,446 impressions.

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Example Articles

How Cybercriminals Attempt To Dodge Prosecution With Legal Disclaimers (Article)
5 ChatGPT Jailbreak Prompts Being Used By Cybercriminals (Article)
The Top 5 Ransomware Takedowns (Article)
An Introduction to DORA and How ASM Supports Compliance (Article)
SMS Gateways Allow Cybercriminals to Flood Phones With SMS Phishing For Just €0.004 Each

Available Packages

Important Notes

I employ proven copywriting frameworks to maximise engagement on all of my sponsored posts. These frameworks typically include three key elements:○ A hook to capture the reader's attention
○ A body of text to provide details and build interest
○ A clear call to action for the reader to followI am open to sponsorships featuring products, services, job openings, events, and other calls to action, as well as general awareness campaigns about your product or service. However, please note that I will not promote anything related to cryptocurrency, including initial coin offerings.To help you gauge the effectiveness of our partnership, I will provide you with the analytics of the social media post in which your sponsored content is featured. This data will give you valuable insights into the reach and engagement generated by the post.